Russell Phillips & Associates 2017-10-03T13:28:05+00:00

RUSSELL PHILLIPS & ASSOCIATES

How can a business shift from vendor to trusted partner?

PROJECT DESCRIPTION

Russell Phillips & Associates (RPA) provides fire and emergency management for healthcare facilities. Through consulting, training, and managed tech solutions, they help their clients protect the lives of patients and staff during fires and other disasters, while reducing risk, liability and cost.

We guided RPA through a branding process that focused on the outlook they share with their customers: RPA and its clients both care, first and foremost, about protecting people when they are most vulnerable.

By connecting on an human level through “the why”, RPA’s services (the “how”) are given a deeply important context that goes beyond a simple checklist relationship—RPA’s clients are buying trust that they’re doing the very best they can to protect their patients and staff when disaster strikes.

PROJECT DETAILS

brand positioning
logo & standards
website
stationery
apparel
sales collateral
tradeshow display
advertising