01  |  Mission

A dedicated group of change leaders in Connecticut have created a unified platform for advocacy that is positively impacting our communities. By combining the strengths of foundations, nonprofits, advocacy groups, and community members behind a shared vision to End Child Poverty Now, we can more effectively work towards positive, lasting change in Connecticut and beyond.

01  |  Vision

Our advocacy collaborative envisions a thriving and economically robust Connecticut, where no child experiences the debilitating effects of poverty. We believe that every child deserves access to basic necessities, quality education, and a nurturing environment that fosters their physical, emotional, and intellectual growth. We engage with lawmakers and policy influencers to promote and enact policies that address the root causes of child poverty, including income inequality, access to healthcare, safe and affordable homes, quality education and child care, and a healthy environment.

03  |  Logo

Logo Color
Full color logos should be placed on light color backgrounds.

Partner Logo

Logo + Icons
These logos can be used for specific outcome areas as noted.

Child Care

Housing

Environment

Food Security

Healthcare

Advocacy

Income Equality

Education

Logo Scale Horizontal
Smallest size: for web: 108 pixels wide / Smallest size: for print: 1.5 inch wide.

04  |  Brand Colors

The brand colors provide accessibility, simplicity, and consistency throughout all brand communications.

RGB 63 104 174
CMYK 85 60 0 0
HEX 3f68ae

RGB 102 151 205
CMYK 65 29 0 0
HEX 6697cd

RGB 147 186 224
CMYK 44 14 0 0
HEX 93bae0

RGB 137 109 169
CMYK 49 65 1 0
HEX 896da9

RGB 169 55 55
CMYK 20 96 88 10
HEX a93737

05  |  Typography

Roboto

This headline is three lines and set to Roboto Book 300.

This subhead is half the point size of the headline and set to Roboto Normal 400.

The Body Copy is set to Roboto Book 300—Roboto is a sans-serif typeface family designed by Google and used as the default font for Android. It was created by Christian Robertson and released in 2011. Roboto is known for being legible at small sizes and rendering well on screens.

Roboto Fonts

Roboto Slab

This font is Roboto Slab and it is to be used for headlines and emphasis.

Roboto Slab