01 | Mission
Encourage social justice and literary activism by exploring the legacy of Harriet Beecher Stowe and all who advocate hope and freedom then and now.
02 | Brand Goal
While our mission is rooted in the legacy of Harriet Beecher Stowe, our brand goal is brought to life by the relevancy of our daily work in the pursuit of truth, justice, and equity.
To achieve that goal our voice remains accessible to the whole of our community. Our design is Contemporary and takes cues from the present-day liberatory design vernacular. Words matter and we use them pointedly. We want to invite our community to participate in a conversation that’s happening right now. We believe the connection of past, through present, and into our shared futures is awe-inspiring even in the instances that it generates from dark places. The spirit of our brand is determined and brave in it’s pursuit of redemption from the injustices of the past. We seek new-found opportunities in all that we now know to be true. And we act proudly and with high spirits guided by a sense of wonder that insists on lifting up hope over and over until the principles we believe-in become the cornerstones of our community. Our brand challenges thinking while lifting up people—that’s where change happens.
03 | Logo
Our logo is designed to display in multiple directions to compliment any layout. It represents the inclusiveness and diversity of participants in the dialogues we encourage.
Logo Color
Full color logos should be placed on light color backgrounds. Knocked out logos (white) should be placed on brand color or dark backgrounds.
red
reversed red
gray
reversed gray
Logo Use Guidance
- Use the logos in the files provided as provided. Don’t alter those files—they were designed to respond to a broad range of logo applications.
- Be mindful not to stretch, squeeze, or otherwise distort the logos.
- The typography in the logos has been customized extensively. To keep to the brand aesthetic, don’t substitute the typography with any other font.
- Keep to the brand colors provided in the logo color breaks supplied.
- Don’t change the brand identifier in the logo.
Logo Orientation
red_down_left
red_down_right
red_up_left
red_up_right
gray_down_left
gray_down_right
gray_up_left
gray_up_right
reversed_red_down_left
reversed_red_down_right
reversed_red_up_left
reversed_red_up_right
reversed_gray_down_left
reversed_gray_down_right
reversed_gray_up_left
reversed_gray_up_right
Logo Clearspace
Clearspace around the logo is equal to “FOR”.
Exception: Conditions where you do not have control over the clearance (such as social media icons)
Logo Scale
Smallest size: for web: 108 pixels wide / Smallest size: for print: 1.5 inch wide.
04 | Secondary Logo
This version of the logo type can be used to maximize the size of the organization name when the “dialogue” icon is used as a graphic in a layout. See examples for recommended uses. This is for uses in “exceptional” cases only and to avoid “over-logoing” (for example when you want to use both the organizational name and a subbrand logo on the same design).
Logo Clearspace
Clearspace around the logo is equal to “FOR”.
Exception: Conditions where you do not have control over the clearance (such as social media icons)
Logo Color
Full color logos should be placed on light color backgrounds. Knocked out logos (white) should be placed on brand color or dark backgrounds.
Logo Scale
Smallest size: for web: 108 pixels wide / Smallest size: for print: 1.5 inch wide.
05 | Stowe on The Go
This version of the logo should be used with the Stowe on the Go sub brand.
Logo Color
Full color logos should be placed on light color backgrounds. Knocked out logos (white) should be placed on brand color or dark backgrounds.
Logo Scale
Smallest size: for web: 108 pixels wide / Smallest size: for print: 1.5 inch wide.
06 | Brand Colors
The primary brand colors are the red and charcoal grey. The complementing colors are secondary use on Stowe Center brand materials and can be used as primary graphic colors on sub-branded design materials.
RGB 240 83 87
CMYK 0 83 62 0
HEX f05357
RGB 99 95 91
CMYK 29 28 31 56
HEX 625e5b
RGB 235 227 212
CMYK 7 8 16 0
HEX ebe3d4
RGB 176 213 199
CMYK 27 0 21 5
HEX b0d5c6
07 | Typography
Roboto / Print + Digital
This secondary headline is three lines and set to Roboto Bold 700.
This subhead is half the point size of the headline and set to Roboto Medium 500.
The Body Copy is set to Roboto Book 300—The sans serif font Roboto is used for all of the text type for Fire by Forge. It is used for body copy and subheads. Descriptors such as event titles and menu titles could benefit from a display type. Beyond the display use, Roboto is the go-to type choice for both digital and print uses.
Roboto Slab / Web
Main titling is set in Roboto Slab Light.
Smaller titles can be set in Roboto Slab Normal 400 for contrast emphasis to body text (rare application).
EMPHASIS TO BODY COPY. This would be set in Roboto Slab bold if contrast/offset is needed from simply using a bolder version of Roboto.
08 | Brand Examples
